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Even commuting inspires marketing ideas

A simple journey into London can even present some marketing strategies that are worth evaluating for their relevance to your new or small business. Educating customers Public transport companies have...

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May the Fruit be with you, and other social networking ideas

Social networking (and the clunky-sounding Web 2.0 catchall) is proving to be a tough nut to crack for marketers. The medium, if you can call it that yet, is all about people expressing themselves and...

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Marketing differentiation, Ling Valentine style

Marketing differentiation, Ling Valentine style

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