Even commuting inspires marketing ideas
A simple journey into London can even present some marketing strategies that are worth evaluating for their relevance to your new or small business. Educating customers Public transport companies have...
View ArticleMay the Fruit be with you, and other social networking ideas
Social networking (and the clunky-sounding Web 2.0 catchall) is proving to be a tough nut to crack for marketers. The medium, if you can call it that yet, is all about people expressing themselves and...
View ArticleMarketing differentiation, Ling Valentine style
Marketing differentiation, Ling Valentine style
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